For 12+ years, we’ve been helping clients bring to life innovative nonprofit and branding projects at Julia Reich Design. We've now re-branded as Stone Soup Creative!
Please visit our NEW website.
Improve Fundraising Success with Strong Branding
Association of Fundraising Professionals, Finger Lakes Chapter (AFP-FLX)
February 12, 2013
AFP Members - $15; non-members - $25
Details and registration here.
Webinar: Infographics for Nonprofits
November 14, 2012
Details and registration here.
Presented with Kivi Leroux Miller, president of Nonprofit Marketing Guide.com
I'm honored to be interviewed in this article, "A Marketing Primer for Non Profit Organizations", on a section of this site called Paths: Connect with Trailblazers Whose Careers Embrace the Common Good.
How do you Know When it's Time to Re-brand?
Last week I gave a free webinar, 'Help! My Logo Sucks!' with Kivi Leroux Miller of nonprofitmarketingguide.com (in case you missed it, please visit this page on Kivi's blog for the webinar audio, video, and handouts).
Help! My Logo Sucks!
Infographics & Data Visualization: Not Your Grandma's Pie Chart
Infographics are all the rage, so Kivi Leroux-Miller of nonprofitmarketingguide.com asked me to tell her audience all I know about producing them. Here's the four-part series I wrote on the whys and hows of nonprofit infographics. Here's Part 1, Part 2, Part 3, and Part 4.
Infographics are an excellent way to make important information easy to understand. Our guest post covered this trendy topic in this latest issue of PRJuice, a daily e-news from our friends at Ithaca Public Relations.
King Ferry Winery website project featured in Lansing Star Online
Hate your logo? Figure out if it can be fixed, or if you need a new one.
Presented Live on
Wednesday, February 8, 2012
1:00 - 2:00 p.m. Eastern
Do you love your organization, but hate your logo? Would you love to change it, but you're not sure what to do, how to talk about it, or know if you can afford it?
You are not alone.
Bad logos are a common nonprofit affliction. Maybe it was drawn twenty years ago. Maybe you started with clip art. Maybe you lost the original files and are using a version that looks like it has been faxed thirty times. Maybe you just flat-out don't like it, whether you know why or not.
It's OK. We'll get you on the path to logo recovery!
Presented by Julia Reich, Principal & Creative Director of Julia Reich Design, in conjunction with nonprofitmarketingguide.com
"Collaboration" Theme Ties In With Chamber's Recently Refined Mission Statement
(Aurora, NY) "Collaboration" is the theme of the new Cayuga County Chamber of Commerce logo, designed by Aurora-based Julia Reich Design, and unveiled at the Chamber's 102nd Annual Dinner, on October 19, 2011. Julia Reich Design, www.juliareichdesign.com, was chosen for the project through a competitive bidding process that began in early 2011. The brand strategy and graphic design firm initially presented the Chamber, www.cayugacountychamber.com, with three designs, each reflecting a different brand attribute, including the chosen design "collaboration".
The logo and the "collaboration" theme signify action and working together, according to Julia Reich Design principal Julia Reich, who says the discovery phase of the project revealed that the Cayuga Chamber needs to be perceived more as an advocacy and business development organization. Reich says, "We determined it was important for the Cayuga County Chamber of Commerce's new logo and visual identity to make a statement that the Chamber is a different organization than it was; one that immediately identifies it as a business leader going in new and expanded directions."
Cayuga County Chamber of Commerce Executive Director Andrew Fish describes the logo as showing how the organization is, "the cog in the wheel that sets the business machine in motion. Each cog is a C in the organization's name. The central "C" conveys the idea of being at the center of things; collaboration, action, working together and dynamic motion." The Chamber’s decision to create a new logo and visual identity follows Fish's recent appointment as the new Executive Director, completion of a strategic planning process that led to a refined mission statement and a move into new offices in Auburn.
About Julia Reich Design: Julia Reich Design, www.juliareichdesign.com, is an award-winning brand strategy and graphic design firm. Founded in New York City in 2001 and now located in Aurora, NY, it specializes in working with not-for-profit organizations and educational institutions. Julia Reich Design's client list includes Cornell University, The Yale University Center for Business and the Environment, The Ford Foundation, The U.N. Conference on Religions for Peace, King Ferry Winery, the Franziska Racker Centers, Wells College, West Wind Consulting Strategies in Fundraising, and many others. Julia Reich Design was named the 2009 Small Business of the Year by the Cayuga County Chamber of Commerce, and is a New York City Certified Woman-Owned Business. Their work is featured is several design industry books.
- Bob Steinkamp, Ithaca Public Relations, www.ithacapr.com
Our monthly guest post for the Nonprofit Marketing Guide has been picked up by SOFII, the new online Showcase of Fundraising Ideas and Inspiration.
People are passionate and loyal to brands they feel connected to and that doesn’t just apply to coffee and sneakers, it is relevant to nonprofit brands too. Loyalty leads to increased awareness, participation and donations. A logo, as the visual representation of your charity’s brand, is often the first touch-point your audience will have with your organisation. It should make a connection with the viewer by evoking an emotional response.
How is that done and how do you know if it’s done well? Read more>
Branding Essentials for Nonprofits: resources from our recent workshop (presented in Ithaca, NY in July) available here.
Julia is a contributor to the new book by Jane Applegate, 201 Great Ideas for Your Small Business
DATE CHANGE! The new date is July 27, 2011, 6-8pm
Alternatives Credit Union, Ithaca, NY
In this 2-hour workshop, we will:
• Learn what branding is
• Understand how a strong brand can benefit your nonprofit
• Learn about the process of creating a strong brand
• Evaluate your organization’s name, tagline and logo
contact Alison@Alternatives.org to register
1000 More Greetings: Creative Correspondence for All Occasions
We're in this book, too!
Two recent projects are included in this new book by Rockport Publishers - our self-promotional "weed-themed" notecards + seed packet, and our invitation design for Wells College new science building open house.
Recycling & Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design
We're in the book!
Case study of our packaging/branding project with Hawthorne Valley Farm featured in new book by Rockport Publishers, includes interview with our principal, Julia Reich