Talk will also feature:
- examples of well-branded fundraising campaigns
- handouts
- Ask the Expert (QnA)

This e-book of resources is a follow up to a webinar presented by Julia Reich on 11/14/12.

If you'd like learn more about the presentation, and nonprofitmarketingguide.com, please visit http://www.nonprofitmarketingguide.com/resources/webinar-for-pass-only-template-page/infographics-for-nonprofits/

At the outset of the project, the client told us:

“We know it is time to re-brand because we realize that our old logo of the circular hands and tagline ‘A peaceful refuge in the heart of the city’ do not resonate for us anymore as a full expression of what we have become as a diverse community dedicated to transformation.”

The existing logo had been prepared in a hurry decades ago and held little meaning, while their communication materials were well-written, but lacked consistency. In trying to appeal to everyone, their message had been watered down. With all this in mind we were challenged to create a new logo, core messaging, and tagline that more fully conveyed NYI’s values and personality.

“People are passionate and loyal to brands they feel connected to, and that doesn’t just apply to coffee and sneakers, it’s relevant to nonprofit brands too. Loyalty leads to increased awareness, participation, and donations. A logo is the main visual representation of your nonprofit brand. It’s something you use every day, on practically everything - your website, business cards, email signature, and lots more - and everyone will see it: donors, partners, sponsors, members, volunteers, and clients. The logo is the keystone of your branding. It’s the first and last impression you make with your audiences.”

We received lots of great questions, and did not have time to answer them all. One question which was repeatedly asked, “How to do you know when it's time to re-brand?” is the focus of this follow-up post to last week’s webinar, which originally appeared on Kivi's nonprofit communications blog.