Cater to You

During the Discovery Phase of this re-branding project, our research determined the following Cater to You brand attributes: Fresh: Providing locally grown seasonal foods with natural or organic origins Educational: Fostering sensible choices, holistic learning, and sustainable food Healthy: Equipping private schools with creative, whole-food solutions Accessible: Working with clients to meet nutrition goals and provide a foundation for life-long wellness Our solution? A natural green and orange color palette, organic sans serif typeface, and a cabbage head icon for their new logo all exemplify the fresh, whole foods available from Cater to You. Cabbage leaf 'hands' refer to the people behind the business, including the growers at local farms, chefs at Cater to You, and students who will enjoy each healthy meal. We also came up with a new tagline, "A Hands-on Approach to Fresh Food" , replacing their existing bland version, "Private School Food Service".