Ithaca Waldorf School

Problem:
Their existing site was static, visually unengaging, no longer met their content needs, nor reflected the dynamic nature of the school and the local Waldorf community that has sprung up alongside this beloved institution.

Approach:
We started with a Discovery process that included discussions with the Executive Director, who filled us in on what was missing from their old site, and what they wanted to have in a new site. A web solution was proposed based on their needs and budget that entailed a WordPress CMS (content management system).

Results:
To appeal to prospective students' parents, we re-structured the site to include buttons linking to information about visiting the school during Open House events; up-front info on the cost + tuition assistance; details about the school & its programs and educators; and general information about the Ithaca environs.
To provide existing Waldorf families with useful information and to nurture their online community, we included a blog; calendar of events; and a robust gallery of fun images portraying all facets of a Waldorf education.
We also made it easy for supporters to make donations with a prominent 'Donate Now' button on the home page.

Visually, the site is dynamic, with a photo slideshow featuring compelling, colorful, and joyous imagery - a clear extension of the Ithaca Waldorf School brand personality.

Visit the new site.

Strategic Development Partner: FLX Creative

Other projects for this client include a logo update and end-of-year fund raising collateral.