Julia Reich, Principal & Creative Director
Bio »
Julia has a strong design, business and leadership background, having been in several senior design director roles in New York City and for the past eleven years as the founder and creative director of Julia Reich Design. She oversees the firm’s creative studio on a variety of innovative nonprofit branding & design projects. During her career she has participated in NY Designs, a unique design business incubator; was winner of the 2009 Small Business Award from the Cayuga County NY Chamber of Commerce; and has been featured in several design books. She is a former environmental educator and holds degrees from Pratt Institute in New York City and Hampshire College in Amherst, MA.
In addition to running a design and branding studio for nonprofits, Julia is a writer, blogger and public speaker on issues ranging from local food to nonprofit branding. She has held several leadership positions in her local community over the years and is active in her local Toastmasters club.
Before all of this, she was an urban park ranger in Central Park, smoothie-maker, Humane Society pet caretaker, nature camp counselor, and outreach astronomy teacher for a science museum using a giant, blow-up, portable planetarium.
Raised in suburban NJ, spent most of her 20’s and 30’s living in Manhattan, now living and working in the Finger Lakes region of central NY state, and can often be found exploring local woods and fields with her two rescued coonhounds, Rory and Umber, or catering to the many needs of her many cats (also all rescued). She appreciates fellow introverts, and enjoys wine tasting; feeding people; Dairy Queen blizzards; watching documentary films; swing dancing with her husband; playing frisbee and Settlers of Catan; and having a Sunday entirely devoted to being creative in the kitchen.
OUR TARGET MARKETS
For over 10 years our entire team has devoted their energy, enthusiasm, and intellect to working with nonprofits, progressive businesses and educational & cultural institutions, because we find it to be meaningful work. The result is a unique, in-depth knowledge of the markets we serve.
We’re a valued partner to our clients because we understand the committed nature of the people who work for mission-driven organizations - we’ve been there! - and the people who support them. What we learn from our commissions in this area informs everything we do both strategically and creatively.
Connecting progressive, social-centric brands with your audience - combined with our unique branding, creativity, strategic planning and research services - is what delivers huge results for our clients.
SERVICES WE OFFER
Nonprofit Brand Development
- Brand Analysis & Brand Audit
- Logo Design
- Visual Identity Systems
- Brand Strategy
- Naming & Taglines
- Messaging
- Brand Positioning
- Brand Guidelines/Style Guides
- Copywriting
Creative Design
- Brochures, Reports, & Publications
- Stationery Systems
- Packaging
- Events
- Signage
- Marketing Collateral
- Logo Design
- Website Design
- Infographic design
Online Marketing
- Web Design & Development
- Information Architecture
- Search Engine Optimization
- Social Media
- Email Marketing
- Infographics
HOW WE WORK
While no two projects are alike, Julia Reich Design applies a comprehensive methodology that results in brand strategy that is customized for each of our clients. We take a collaborative approach to working with our clients within a four step branding process.
- Phase 1: Discovery
- Phase 2: Messaging
- Phase 3: Creative Design
- Phase 4: Application
OUR TEAM
Julia Reich Design has a long history of collaboration with other individuals and firms for specific projects. We’ve discovered and nurtured relationships with senior level professionals who are a natural extension of our culture, and expand on our own pool of talent.